From Concept to Plate - Seasonal, Profitable, Delicious
At The Menu Method, we craft innovative, profitable, and operationally sound menus for forward-thinking restaurants, cafés, pubs and retail. Our approach blends culinary creativity with industry insight to deliver menus that excite customers and grow your bottom line.
Explore our services
Concept & Menu Creation
For: New restaurants, cafés, pubs, ghost kitchens.
What’s Included:
• Concept Development (brand positioning, customer analysis)
• Full Menu Creation (12-30 dishes depending on need)
• Recipe Writing & Testing (including plating guides & allergens)
• Costing & GP Analysis
• Supplier Recommendations (local, sustainable sourcing if requested)
• Staff Training (onsite or remote)
• Launch Support (post-launch follow-up and tweaks)
Timeline: 4-8 weeks
Menu Refresh & Profitability Boost
For: Existing restaurants that need a menu overhaul or better profit margins.
What’s Included:
• Menu Audit (profitability, food cost, customer appeal)
• 5-15 New Dishes (seasonal, vegan, small plates, etc.)
• Re-costing & Portion Control
• Kitchen SOPs for waste reduction
• Staff Training on New Dishes
Timeline: 2-4 weeks
Plant-Based & Sustainable Menu Design
For: Restaurants, cafés, pubs, or hotels wanting to go green or plant-based.
What’s Included:
• Plant-Based or Flexitarian Menu Creation (10-30 items)
• Sourcing Sustainable, Seasonal Ingredients
• Nutritional Focus (optional)
• Recipe Development & Costing
• Staff Training
Timeline: 4-8 weeks
Ongoing Consulting & Seasonal Updates (Retainer)
• Seasonal menu rollouts
• Ongoing profit analysis
• Staff refreshers
• Supplier updates
Get to
know us
The Menu Method was founded by Mitchell Turner, a chef with 10 years of experience in kitchens from cafes to gastro pubs to fine dining restaurants. Driven by a passion for seasonality and following trends, we don’t just write menus - we develop concepts that drive profit, customer loyalty, and operational ease. Whether you’re launching a new venue or refreshing an existing menu, we bring a method to the madness.